6 Key Lessons Learned as a Fractional CMO
Discover key lessons from my journey as a Fractional CMO, including insights on agility, human connection, storytelling, and building purpose-driven marketing strategies for sustainable growth.
Priscilla Lavoie
ABX vs. ABM Marketing: What’s the Difference and Which is Best for Your Business?
Learn the key differences between ABX and ABM with real-world examples, and find out which strategy is best for your goals.
Why you should never skip retrospectives in marketing
While it can seem counterintuitive and a waste of time to look at the past, doing so in business, and especially in marketing, will actually save you time (and trouble!) in the future.
Embracing eustress: how positive stress can energize your team
In a team setting, eustress plays a crucial role in boosting collective performance and morale. It sharpens focus, encourages collaboration, and inspires creative problem-solving. When a team embraces eustress, they transform challenges into opportunities for innovation and success.
Marketing channels on a limited budget: a workshop
Limited budget. So many channel possibilities. It’s a conundrum I’m faced with all the time in my role as Fractional CMO. Here’s how I workshop this to understand what channels to prioritize.
When to seek financing for your seed or pre-seed startup
When is the opportune moment to seek financing for your seed or pre-seed startup? While there’s no one-size-fits-all answer, several indicators can signal the perfect timing.
3 tips for creating content for your customer journey
Content is king, but companies often struggle with creating relevant content their customers actually care about and read. Here are some tips to create the best content for your customer journey.
Unveiling the perfect startup pitch deck structure
Ready to raise money? Craft a unique narrative for your startup and present a convincing case for investment using this tried and true startup pitch deck structure.
The Flywheel beats the funnel every time
Funnels have long been the go-to model for understanding customer acquisition and conversion, but they fall short when it comes to reflecting the value of the customer. Enter the Flywheel!
Why companies are turning to Fractional CMOs
In today’s fast-paced business landscape, a Fractional CMO can be a game-changer. Discover the top 3 reasons why companies are going fractional in this blog post.