The STAR Framework: Situation, Task, Action, Result
How can a marketing leader best showcase themselves when speaking with a potential employer or client? One powerful tool is the STAR framework: Situation, Task, Action, and Result. Let’s dig in!
Priscilla Lavoie
The top 7 most important traits of marketing leaders
Looking for a rockstar marketing leader but not sure where to begin with the role description? I got you!
Here’s what I’ve found are the most important traits of this profile.
Sprints and kanbans aren’t just for tech teams
Think sprints and kanbans are just for tech teams? Think again! They can be used effectively in a variety of business areas, and I love using them as a CMO Consultant!
My favourite tools as a Marketing Consultant – Part 1
Jenn Maer, former Design Director at IDEO, recently said,
“We need joy in our workplaces more than ever. Genuine human interaction, playfulness, and fun are important for collaboration and innovative thinking.”
Why Hubspot is every marketer’s favorite tool
Having a holistic view of the customer journey and funnels, from awareness all the way to purchase and beyond, is crucial for a Fractional CMO. Hubspot is an all-in-one tool supporting exactly that.
How to make your marketing strategy actionable
How do you get buy-in from your wider team so they don’t feel they’re only executing a marketing strategy imposed on them? The key: a small core group that invites others in at key moments.
My leadership style as a Marketing Consultant
21st century leadership throws away hierarchy and demands, and instead embraces authenticity, openness, and collaboration. Learn about my leadership style as a Marketing Consultant here.