While it can seem counterintuitive and a waste of time to look at the past, doing so in business, and especially in marketing, will actually save you time (and trouble!) in the future.

In a team setting, eustress plays a crucial role in boosting collective performance and morale. It sharpens focus, encourages collaboration, and inspires creative problem-solving. When a team embraces eustress, they transform challenges into opportunities for innovation and success.

Limited budget. So many channel possibilities. It’s a conundrum I’m faced with all the time in my role as Fractional CMO. Here’s how I workshop this to understand what channels to prioritize.

When is the opportune moment to seek financing for your seed or pre-seed startup? While there's no one-size-fits-all answer, several indicators can signal the perfect timing.

Content is king, but companies often struggle with creating relevant content their customers actually care about and read. Here are some tips to create the best content for your customer journey.

Ready to raise money? Craft a unique narrative for your startup and present a convincing case for investment using this tried and true startup pitch deck structure.

Funnels have long been the go-to model for understanding customer acquisition and conversion, but they fall short when it comes to reflecting the value of the customer. Enter the Flywheel!

In today's fast-paced business landscape, a Fractional CMO can be a game-changer. Discover the top 3 reasons why companies are going fractional in this blog post.

How can a marketing leader best showcase themselves when speaking with a potential employer or client? One powerful tool is the STAR framework: Situation, Task, Action, and Result. Let's dig in!

Looking for a rockstar marketing leader but not sure where to begin with the role description? I got you! Here's what I've found are the most important traits of this profile.

Think sprints and kanbans are just for tech teams? Think again! They can be used effectively in a variety of business areas, and I love using them as a CMO Consultant!

Jenn Maer, former Design Director at IDEO, recently said, “We need joy in our workplaces more than ever. Genuine human interaction, playfulness, and fun are important for collaboration and innovative thinking.”

Having a holistic view of the customer journey and funnels, from awareness all the way to purchase and beyond, is crucial for a Fractional CMO. Hubspot is an all-in-one tool supporting exactly that.

How do you get buy-in from your wider team so they don’t feel they’re only executing a marketing strategy imposed on them? The key: a small core group that invites others in at key moments. 

21st century leadership throws away hierarchy and demands, and instead embraces authenticity, openness, and collaboration. Learn about my leadership style as a Marketing Consultant here.