Why you should never skip retrospectives in marketing
While it can seem counterintuitive and a waste of time to look at the past, doing so in business, and especially in marketing, will actually save you time (and trouble!) in the future.
CMO consultant tools
The Flywheel beats the funnel every time
Funnels have long been the go-to model for understanding customer acquisition and conversion, but they fall short when it comes to reflecting the value of the customer. Enter the Flywheel!
Sprints and kanbans aren’t just for tech teams
Think sprints and kanbans are just for tech teams? Think again! They can be used effectively in a variety of business areas, and I love using them as a CMO Consultant!
My favourite tools as a Marketing Consultant – Part 1
Jenn Maer, former Design Director at IDEO, recently said,
“We need joy in our workplaces more than ever. Genuine human interaction, playfulness, and fun are important for collaboration and innovative thinking.”