Why you should never skip retrospectives in marketing
While it can seem counterintuitive and a waste of time to look at the past, doing so in business, and especially in marketing, will actually save you time (and trouble!) in the future.
Marketing Consultant
When to seek financing for your seed or pre-seed startup
When is the opportune moment to seek financing for your seed or pre-seed startup? While there’s no one-size-fits-all answer, several indicators can signal the perfect timing.
3 tips for creating content for your customer journey
Content is king, but companies often struggle with creating relevant content their customers actually care about and read. Here are some tips to create the best content for your customer journey.
The Flywheel beats the funnel every time
Funnels have long been the go-to model for understanding customer acquisition and conversion, but they fall short when it comes to reflecting the value of the customer. Enter the Flywheel!
Why companies are turning to Fractional CMOs
In today’s fast-paced business landscape, a Fractional CMO can be a game-changer. Discover the top 3 reasons why companies are going fractional in this blog post.
The top 7 most important traits of marketing leaders
Looking for a rockstar marketing leader but not sure where to begin with the role description? I got you!
Here’s what I’ve found are the most important traits of this profile.
My favourite tools as a Marketing Consultant – Part 1
Jenn Maer, former Design Director at IDEO, recently said,
“We need joy in our workplaces more than ever. Genuine human interaction, playfulness, and fun are important for collaboration and innovative thinking.”
My leadership style as a Marketing Consultant
21st century leadership throws away hierarchy and demands, and instead embraces authenticity, openness, and collaboration. Learn about my leadership style as a Marketing Consultant here.