The top 7 most important traits of marketing leaders
Looking for a rockstar marketing leader but not sure where to begin with the role description? I got you!
Here’s what I’ve found are the most important traits of this profile.
marketing strategy
Why Hubspot is every marketer’s favorite tool
Having a holistic view of the customer journey and funnels, from awareness all the way to purchase and beyond, is crucial for a Fractional CMO. Hubspot is an all-in-one tool supporting exactly that.
How to make your marketing strategy actionable
How do you get buy-in from your wider team so they don’t feel they’re only executing a marketing strategy imposed on them? The key: a small core group that invites others in at key moments.