The 🌟 STAR Framework 🌟 heard of it?
I recently posted about what traits to look for in a marketing leader. Today I want look at the flip side of that – how a marketing leader can best showcase themselves when speaking with a potential employer or client.
One powerful tool I adore for this is the STAR framework:
Situation
Task
Action
Result
Let’s dive into what it is and how it can be used by marketing candidates interviewing for a role 👇
S – Situation:
This is where you set the stage by describing the context. Think about challenges you encountered, market trends, or objectives that required your attention.
T – Task:
Next, outline the specific task and goal you needed to accomplish.
A – Action:
Describe the actions you took to address the task, emphasizing the strategies, tactics, and techniques you employed. Show how your marketing skills and knowledge came into play.
R – Result:
End your response by sharing the outcomes of your actions. Did you increase website traffic by a certain percentage, boost social media engagement, or drive revenue growth? Be sure to quantify your achievements wherever possible.
I hope the STAR framework helps you communicate clearly your accomplishments in your next marketing interview.
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